Wix is a website builder for people without tech skills to make websites. It comes with web hosting and professionally designed templates, and it’s free—if you’re OK with a wixsite.com web address and showing Wix ads. But, if you have (or want to have) an online store you plan to grow or need a customizable site, consider Wix alternatives.
Shopify’s website builder is an excellent choice, with better ecommerce tools for managing inventory, processing payments, and handling shipping. Plus, you can kick it off with a free trial.
Find Shopify and others in the nine best Wix alternatives below.
Why look for Wix alternatives?
When choosing a business website builder plan, Wix might not be the best path forward. Website performance and speed issues, limited creative control, and a lack of solid SEO features are a few of the reasons to use a Wix alternative. Additionally, for those looking for the best online store options, Wix is not as powerful or scalable as solutions like Shopify.
Wix pros and cons
With a G2 ⭐rating of 4.2, Wix is a well-known all-in-one website builder that helps beginners design a site and sell online quickly. Here are its general strengths and drawbacks:
Wix pros
- AI website builder and other built-in AI features
- Intuitive drag-and-drop tool
- More than 2,000 customizable templates
- Access to app market with apps and integrations
- Free plan
- 24/7 phone and chat support
Wix cons
- Once your site goes live, you can’t switch templates without rebuilding content
- SEO tools are limited in lower tier plans
- Advanced tools only available on higher, more costly plans
- Challenging to migrate away from
- Slow site loading times
- Sites are capped at 100 static pages (excluding blog posts)
Methodology
Growing your online business requires a website that converts visitors into customers and drives online revenue, which every website builder on this list can do.
To help you choose the best Wix alternative for your ecommerce platform, this analysis covers sites like Wix and considers crucial factors such as ease of use, design flexibility, ecommerce capabilities, app ecosystem, SEO tools, and scalability.
Quick comparison: Best Wix alternatives at a glance
Below, take a look at all the website builders that compare to Wix, including the cheapest Wix alternative and platforms with powerful ecommerce functionality, so you can quickly identify the best fit.
| Wix alternative | Who it’s for | Standout features | Pricing | G2 (out of 5) |
|---|---|---|---|---|
| Shopify | Businesses of all sizes, from solopreneurs to large enterprises— for selling online, in person, on social media, on marketplaces, or all of the above | AI store builder, unlimited products, world’s highest-converting checkout, POS integration, more than 8,000 apps, advanced analytics, 24/7 support | Starter: $5/month; Basic: $29/month; Grow: $79/month; Advanced: $299/month | 4.4 |
| Squarespace | Small businesses wanting polished, design-first sites | Drag-and-drop Fluid Engine editor, 100s of templates, stock photo library, robust blogging, Blueprint AI, marketing tools (pop-ups, banners) | $16–$59/month (annual billing); free domain for the first year | 4.5 |
| WordPress | Advanced users who want full control and customization | More than 60,000 plug-ins, over 30,000 themes, WooCommerce support, open source, full code access, complete content ownership | Free CMS; hosting and plug-ins extra; WordPress.com Commerce $25/month | 4.4 |
| Weebly | Users who want a simple editor with built-in ecommerce | Free hosting, unlimited product listings, SEO tools, inventory management, tax calculator, sell on free plan, drag-and-drop editor | Free plan; paid: $10–$26/month (annual billing) | 4.2 |
| Hostinger | Beginners wanting AI-powered site creation | AI website builder, AI Writer/Image/SEO tools, Google Analytics integration, 24/7 support, no transaction fees | $2.99–$13.99/month (depending on term length, billing, features, and promos) | 4.4 |
| GoDaddy | Users needing fast setup with simple features | Drag-and-drop builder, over 100 templates, appointment scheduling, analytics, free email (select plans), 24/7 support | Basic $10.99/month (first year); Commerce $23.99/month (first year) | 4.1 |
| IONOS | Budget-minded users wanting a pro site quickly | Drag-and-drop editor, AI website builder, AI text generator, translation tools, email included, 24/7 support | $1–$17/month (annual billing); ecommerce annual plans from $1–$44/month for first year | 3.9 |
| Jimdo | Beginners and small businesses needing an affordable site | Free plan with jimdosite.com subdomain, paid plans with domains, discount codes, social selling, no transaction fees, easy template switching | Free plan; paid: $11–$17/month; ecommerce: $21–$28/month (annual billing) | 3.9 |
| Webnode | Small businesses wanting design polish and multilingual | More than 100 templates, stock image gallery, multilingual support, membership registrations, backups, premium support | $4.50–$22.90/month (annual billing); ecommerce annual plans: $12.90-$31.90/month | 4.1 |
9 best Wix alternatives
Choosing the best website builder for your business depends on your budget, goals, and technical skills. These nine platforms offer solid alternatives to Wix for ecommerce business owners with various needs and growth objectives.
1. Shopify
Shopify is the world’s leading user-friendly ecommerce platform. Use its AI store builder to create a beautiful online store in minutes, no coding or big budget required. Or, get started with one of many ready-built themes. Each Shopify store comes with unlimited product listings, the world’s best-converting checkout, shipping and fulfillment tools, robust analytics, access to more than 8,000 apps, and 24/7 customer support.
With affordable plans, beautiful designs, and powerful selling features, Shopify is the easiest, most reliable way to build a website and start an online store.
Who it’s for
Unlike Wix, which started as a general website builder and eventually added ecommerce features, Shopify is purpose-built for online store owners. Shopify is best for businesses of all sizes, from small business owners to large enterprises looking for advanced features.
Features
- AI tools. Use Shopify Magic to streamline your store design process and create landing pages and product listings, then tap Sidekick as your always-on business consultant.
- Integrated payment processing.Shopify Payments is an integrated payment gateway that accepts all major payment methods. Plus, it’s compatible with more than 100 third-party payment providers.
- Extensive app store. Access the Shopify App store for more than 8,000 integrations.
- Customizable checkout. Offer customers a variety of payment options, including express checkout, in-store pickup, discount codes, and Shop Pay—the internet’s highest-converting checkout option.
- Shopify POS. Integrate with physical retail through Shopify POS, blending online and offline sales channels.
- Shipping and fulfillment. Built-in order, inventory, and shipping tools generate labels, collect import taxes, provide tracking information, manage returns, and more.
- Abandoned cart recovery. Boost sales with automated tools for recovering abandoned shopping carts.
- Advanced analytics. Track sales, customer behavior, and other essential ecommerce metrics with analytics and reporting features.
- Advanced customization and API access. Tailor your storefront and back-end systems to meet your unique needs with extensive customization options and API support. No coding required.
- Omnichannel and multichannel commerce capabilities. Ensure a consistent customer experience and manage inventory seamlessly across desktop, mobile, social media, marketplace, and in-person retail.
- 24/7 customer support. Enjoy round-the-clock support via email, live chat, and phone.
- G2 ⭐️ rating: 4.4
Plans and pricing
Shopify offers a wide range of plans to support and scale businesses of all sizes:
- Starter: $5 per month
- Basic: $29 per month
- Grow: $79 per month
- Advanced: $299 per month
Start your Shopify free trial, no credit card required. Get three days free, then the first three months for $1 per month.
🎨 Get inspired: 10 Best Small Business Websites
2. Squarespace
Squarespace focuses on design, offering a drag-and-drop editor, hundreds of templates, a stock photo library, and integrated blogging tools. Squarespace provides a more structured design experience versus Wix, including more sophisticated customizable templates.
However, Squarespace’s ecommerce features are limited compared to other Wix alternatives, with full ecommerce functionality available only in high-tiered plans. Some marketing features, like promotional banners and pop-ups, are also restricted to pricier paid plans.
Who it’s for
Squarespace is suitable for small business owners who need a professional website (e.g., a photography portfolio) without heavily investing in graphic design and web development.
Features
- 24/7 email customer support
- Free domain name for the first year with an annual plan (on eligible domains)
- Drag-and-drop editor (specifically the Fluid Engine)
- Email marketing tools
- Robust blogging capabilities
- Ability to build personalized website with Squarespace Blueprint AI
- G2 ⭐️ rating: 4.5
Plans and pricing
Plans range from Basic, which costs $16 per month (billed annually), has 2.9% plus 30¢ credit card rates, 2% online store transaction fee, and 7% digital content/memberships fee, to the Advanced plan, which costs $99 per month (billed annually). Advanced offers the lowest credit card rates (2.5% plus 30¢), and 0% transaction fees on all sales.
3. WordPress
WordPress is a free content management system (CMS) that offers deeper customization than other website builders. It has a steep learning curve and doesn’t provide integrated hosting. Users with coding skills will have an easier time than those without. WordPress provides more control and customization than Wix. Versus Wix’s closed ecosystem, WordPress offers full access to your website’s code, thousands of specialized plug-ins, and complete ownership of your content.
Keep in mind that WordPress wasn’t built specifically for ecommerce. While plug-ins can add impressive functionality, integrating and updating multiple plug-ins sometimes leads to site-wide errors. If you don’t have a WordPress developer on staff, you’ll want one on speed dial for emergencies.
WordPress.org vs WordPress.com
WordPress.org is an open-source, self-hosted, completely free platform. While no hosting is included, you’ll have a ton of freedom, which might appeal to content creators. Also powered by the WordPress engine, WordPress.com includes managed hosting for $25 per month and requires less technical know-how, but comes with more limitations.
Who it’s for
WordPress works for those who need advanced features that Wix’s app market cannot provide.
Features
- More than 60,000 plug-ins and over 30,000 themes
- Free and open-source software
- Ecommerce tools available via WooCommerce plug-in
- Extensive customization options through plug-ins
- A large community of developers contributing to open-source code
- Full control over content
- Scalable for websites of all sizes
- G2 ⭐️ rating: 4.4
Plans and pricing
Free, with additional costs for hosting and plug-ins. WordPress.com’s Commerce hosting plan is $70 per month.
4. Weebly
Owned by Square, Weebly caters to ecommerce sites with its drag-and-drop builder and free integrated hosting. While the platform is easy to use, some users note its templates feel dated and design customization is more limited than other Wix competitors. Weebly also covers only the basics when it comes to marketing, lacking many of the advanced tools and features found in other alternatives.
Who it’s for
Versus Wix, Weebly is for those looking for a more straightforward editing experience, but with fewer options. If you find Wix’s interface complex or cluttered, you might like Weebly’s editor for website creation.
Features
- Unlimited product listings
- Inventory management
- Automatic tax calculation
- Search engine optimization (SEO) tools
- Chat and email support on all plans; phone support on higher tiers
- User-friendly drag-and-drop interface
- Ability to sell on free plan
- G2 ⭐️ rating: 4.2
Plans and pricing
Free plan available, with paid plans ranging from $10 per month to $26 per month when billed annually.
5. Hostinger
Hostinger’s website builder uses artificial design intelligence to help users with limited tech skills create a site. It offers AI tools for writing, image editing, heat map analysis, blog title generation, and terms and conditions creation. One drawback is that there’s no phone support.
Who it’s for
Hostinger is for those looking for AI features like AI predictive analytics.
Features
- 24/7 customer support via their Customer Success team
- Google Analytics plus other analytics and marketing integrations
- Multiple AI tools: AI Website Builder, AI Writer, AI Image Generator, AI SEO Assistant, etc.
- No transaction/sales commission fees charged by Hostinger itself (just standard payment gateway fees)
- G2 ⭐️ rating: 4.4
Plans and pricing
Plans range from $2.99 per month (48-month term) to $13.99 per month (highest tier at a 1-month term).
6. GoDaddy
Known primarily as a hosting provider, GoDaddy offers a drag-and-drop website builder with a generous free plan and more than 100 templates. Ecommerce features are available only on the Commerce plan, which allows unlimited product listings and supports up to 1,000 marketplace and social channel sales monthly.
Lower-tier plans still facilitate basic ecommerce tools like payment acceptance and appointment scheduling, but GoDaddy’s website builder offers limited style customization, sites can feel generic, and there’s no app marketplace.
Who it’s for
GoDaddy is for those who want a simple design without complications and want to get a website up quickly.
Features
- 24/7 customer support
- Appointment scheduling system
- Website and marketing analytics dashboard
- Rapid building experience
- Hundreds of templates available
- One year of free email for select plans
- G2 ⭐️ rating: 4.1
Plans and pricing
GoDaddy offers a seven-day free trial. Plans start with Basic at $10.99 per month billed annually for the first year; renews at $203.88 annually. The highest tier plan includes Commerce and costs $23.99 per month for the first year billed annually; renews at $419.88 annually.
7. IONOS
IONOS, primarily a web hosting provider, provides a drag-and-drop editor, daily backups (accessible for up to six days), and 24/7 custom support. Its new AI website builder can create a customized site based on basic business information. A built-in translation feature makes it easy to build multilingual websites. Some users find IONOS less intuitive than Wix, and cheaper plans limit total site storage and page count. There are also limited design customization options and the interface can feel dated.
Who it’s for
Versus Wix, IONOS is for users who want an affordable option to set up a professional site quickly and without distractions.
Features
- 24/7 customer support
- Built-in website translator app that can translate your site’s content into many languages
- Email included in many plans
- AI website builder
- Competitive intro pricing and renewal rates
- Templates for corporate business websites
- AI text generator
- G2 ⭐️ rating: 3.9
Plans and pricing
Plans start at $1 per month and go up to $17 per month when billed annually. Ecommerce plans range from $1 to $44 per month with annual billing for the first year.
8. Jimdo
Jimdo is a budget-friendly Wix alternative built for individuals and small businesses. It offers a free plan with a jimdosite.com subdomain and paid plans with custom domains that support payment processing and discount codes. Ecommerce plans integrate with Facebook’s selling tools for Meta platform sales.
Most plans limit storage, bandwidth, and page count, making Jimdo better suited for small, simple sites versus Wix.
Who it’s for
Jimdo is for beginners who want to launch a small, no-fuss site (e.g., portfolio, CV, small shop) with no learning curve. It’s cheaper than Wix and works for creating a lightweight online presence without advanced tools.
Features
- Higher-tier plans include more personalized support
- Built-in SEO tools
- Free custom domain is included in Jimdo’s paid plans
- Easy-to-use (modular/block-based) website editor
- No extra Jimdo platform transaction fees on sales (you still pay gateway fees)
- Easy template switching: content is preserved when you change templates
- G2 ⭐️ rating: 3.9
Plans and pricing
For simple website functionality, Jimdo offers a free plan; paid plans range from $11 per month to $17 per month when billed annually. Plans with online store functionality cost $21 or $28 per month, billed annually.
9. Webnode
Webnode offers three ecommerce plans; each integrates with Google Analytics, provides an email account, and offers premium customer support. Its user-friendly design tools help non-designers build ecommerce sites with advanced elements like video backgrounds and parallax scrolling.
All Webnode plans limit storage, making it suitable for businesses that don’t need massive data capacity but want access to advanced design tools. Advanced ecommerce features are available, but many are reserved for higher tiers, meaning businesses with complex needs may find more capable alternatives.
Who it’s for
Webnode is for small businesses that want a visually polished site with multilingual support and built-in email.
Features
- More than 100 mobile-responsive templates
- Stock image gallery
- Membership registrations
- Multilingual support
- Backup and restore feature
- G2 ⭐️ rating: 4.1
- Plans and pricing
Plans range from Limited at $4.50 per month (attach your own domain) to the Profi plan at $22.90 per month, billed annually. Ecommerce plans range from $12.90 per month to $31.90 per month, with annual billing discounts.
When to switch to a Wix alternative
As your business grows, you might find that Wix no longer meets your needs. Here are a few signs it’s time to consider an alternative:
You need more advanced ecommerce features
While Wix includes basic inventory management tools, its POS system is limited to the US and Canada, and payment currency options are restricted. Customers can view prices in multiple currencies, but transactions typically process in a single store currency.
It offers fewer plug-ins and integrations than some Wix competitors.
You want to level up your design
While Wix’s website builder is user-friendly, it has fewer design parameters than some competitors. This means you might need graphic design skills to create a truly polished site. Other website builders can help you craft a professional-looking site quickly, even without design expertise.
You’re all-in on ecommerce
Wix is versatile and can be cost-effective if selling isn’t your main focus. But if ecommerce is your primary goal, you’ll benefit from a purpose-built ecommerce platform like Shopify.
How to migrate from Wix
Replatforming from Wix is going to be different depending on the new website builder you choose. While you can’t directly migrate a Wix site to another platform, there are manual ways to do it.
Here’s how to manually migrate your Wix online store to Shopify:
- Choose your migration method. Import data from a CSV, use Shopify’s Store Migration app, or do a manual copy/paste.
- Sign up for Shopify. Start for free, then get the first three months for $1 per month.
- Export your product data (Shopify Store Migration app). If using the Store Migration app, you’ll select that you’ve been selling online through Wix, install the Store Migration app, export your products from Wix in a CSV, and select import.
- Export your product data (CSV). Navigate to your Wix account and click through Catalog > Store products > Products. Click More actions > Export. Set the name as WixProductDownload.csv and save.
- Edit your CSV file to match Shopify data types. You’ll need to manually adjust each data type in your CSV to match Shopify’s. For a detailed list, review this table within Shopify’s help center.
- Import product data to Shopify. Navigate to your Shopify admin > Products, and select Import. Add your CSV, unselect “Publish new products to all sales channels,” and click “Upload and preview.”
- Review any import errors. Ensure everything has traveled over properly and fix common issues.
- Set up the rest of your online store. Choose a theme, set up shipping options, configure taxes, set up payment providers, place test orders, and set up your domain or domain forwarding, and migrate http to https.
Wix alternatives FAQ
Is there a better alternative to Wix?
Top Wix alternatives for ecommerce businesses include:
- Shopify
- Squarespace
- Weebly
- WordPress
Why should you consider alternatives to Wix?
Many business owners switch to Wix alternatives for advanced ecommerce features like inventory management or unlimited product listings.
Is Shopify a good alternative to Wix for ecommerce websites?
Yes, Shopify offers a premium website builder specifically designed to support and scale ecommerce businesses of all sizes.
Can you migrate a Wix website to an alternative platform?
Yes, you can move your Wix website to another platform. Most website builders, including Shopify, have tools to help you transfer your content. When you migrate from Wix to Shopify, you’ll need to:
- Export your data from Wix
- Set up your new account
- Import your products, customers, and content
- Move your domain name
Should I stop using Wix?
As your business grows, you may find that Wix no longer supports your needs. While it works well for simple sites, it has limited ecommerce features. For example, the POS system is available only in the US and Canada, and restricts multi-urrency options. If you need advanced ecommerce features or international flexibility, a platform like Shopify may be a better fit.
Do professional designers use Wix?
Wix is built to be beginner-friendly, with drag-and-drop tools and built-in AI features that make it easy to launch a site quickly. The platform offers fewer design parameters and customization options than some competitors. That means creating a highly polished, fully custom design often requires more work
What are the disadvantages of Wix?
Wix has a G2 rating of 4.2 and is a popular choice for getting started online, but it comes with several drawbacks. Once your site goes live, you can’t switch templates without rebuilding content. SEO features are limited on lower-tier plans, and advanced tools are locked behind more costly business plans.
Migration away from Wix is challenging, site performance can be slow, and sites are capped at 100 static pages (excluding blog posts). On the commerce side, the POS system is only supported in the US and Canada, and limits multicurrency payments.
